Magazine: Collective declaration for data-driven tourism

With the new NTAK system, which will provide a comprehensive picture of the whole sector from the second half of 2022, it will be easier to decide whom campaigns should target and where, what kind of messages could work and where to finance further development projects.

The Hungarian Tourism Agency (MTÜ) and the most important trade associations – including the Guild of Hungarian Restaurateurs (MVI) – reinforced the goals by signing a joint declaration

An important element of the amended tourism act is that after places of accommodation (the latest data on 42,000 such places), there will also be updated data available on the capacity, utilisation rate and main consumption categories of restaurants and tourist attractions. Registration starts in November and data supply commences in July 2022. //