Lidl collected nearly one and a half tons of waste together with the PET Cup

By: Trademagazin Date: 2022. 09. 05. 10:42

As part of an international waste collection action covering the entire length of the Danube, volunteers from Lidl Hungary and the PET Cup cleaned the area of ​​the French Bay in Budapest of approximately one and a half tons of waste. The discount chain also joined the “River Cleanup Collective @Duna – Together for cleaner rivers” initiative implemented as part of Schwarz Group’s REset Plastic strategy, in which a total of 16 Lidl and Kaufland companies from 10 countries across Europe participated.

10 countries competed with each other

With the project, the Schwarz Group and Lidl aim to prevent the pollution of the Danube and thus indirectly of the world’s oceans by collecting and recycling waste. Approximately half of the 300 bags of waste collected as a result of the waste collection campaign – the metal, glass and plastic waste – were sorted and collected into bags by the participants, which will be transported for recycling with the help of the PET Cup.

The River Cleanup Collective @Duna was implemented as part of Schwarz Group’s comprehensive REset Plastic strategy, to whose objectives Lidl Hungary committed itself in 2018. The discount chain has undertaken to reduce its use of plastic by 20% by 2025, and to make 100% of the packaging of its own-brand products maximally recyclable, and to use at least 25% recycled plastic. In line with these efforts, Lidl has already transformed many of its packaging, where possible, it has eliminated plastic, reduced its quantity, increased recyclability or used recycled plastic.


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