Spirits Industry Association’s campaign reached nearly 1 million consumers this summer

This summer the Hungarian Spirits Industry Association and Product Board was promoting the importance of conscious alcohol consumption through music and an educational online card game. “Pour responsibly! Fill up the full summer!” was backed by spiritsEUROPE, and the messages about responsible drinking reached over 900,000 users during the 3-month campaign. The online educational card game and the challenges on various social media platforms attracted hundreds of participants, added András Nagy, director of the Hungarian Spirits Association and Product Board.