AI handbook for the communications industry to be published

Domestic trade organisations, including MAKSZ, MMSZ and MLE have teamed up under the leadership of Nikolett Blaskó to draft an industry code of practice for AI use.

This article is available for reading in Trade magazin 2024/11

The Advertising Self Regulatory Board (ÖRT) is also playing an active coordinating and commenting role in this cooperation. With the self-regulatory, industry-focused manual, the goal is to create a transparent framework and guidance on the ethical use of AI for all actors in the communications industry. Several external experts, including KPMG have been involved in the project. //