Stability and conscious consumption – many shades of green are present in the company’s operations

Sales by dm Hungary exceeded HUF 112 billion in the last financial year – sales were up more than 8 percent. The drugstore chain’s active beauty loyalty programme expanded further, and at the same time the company also cast its vote on sustainable operation with its pricing strategy: dm promotes planned and conscious buying among consumers by guaranteeing that the prices of certain products won’t increase, with the ‘Always a good choice – stable prices’ programme. This step can help to prevent overconsumption.

In line with this philosophy, this year dm turned Black Friday into Giving Friday, donating 5 percent of the day’s sales revenue to charity. dm supported the AKAROM programme of the Catholic Charity – within the framework of this 150 poor families benefit from a lifestyle and financial consultancy service.

Sustainability is also an important factor when compiling dm’s product selection: dm offers a large selection of organic, eco-friendly and natural products. As part of the company’s dm Start! programme 40 products of 14 new companies have appeared on store shelves. dm also pays special attention to the sustainability of private label products, which are made in Europe so that transport routes are shorter, and sustainable alternatives are offered in basically all product categories.

Most of the cardboard used in packaging is recycled or FSC-certified. As for plastic packaging, for instance the bottles of alverde products are 98-percent recycled, while alverde tubes are 50-percent recycled. dm feels it is also key to call shopper attention to going green, so the Start small! educational campaign gives advice on living a sustainable and eco-friendly life. (x)