Kesko To Launch Mulled Wine Made From Discarded Apples

Finland’s Kesko is to launch mulled wine (glögi) made with discarded raw materials that would otherwise end up in waste.

The product is designed on the lines of Hyvis juice, which uses fruit, berries and vegetables that are edible but not deemed fit for sale in supermarkets due to their appearance.

The drink, Hyvis Glögi, will be made using quality-checked apples that will not make their way to the supermarket shelves.

The first batch of Hyvis glögi will be rolled out in Kesko stores this autumn.

The retailer added that more than 9,000 bottles of Hyvis glögi have already been sold in advance.

ESM