Magazine: Five consumer reactions to the increase in coffee prices
In the long term the price of coffee keeps rising in the world market. In the June 2016-May 2017 period the prices of most major coffee brands increased, some by 15-20 percent, others by only 3-5 percent. The segment of roasted and ground coffee was affected by the price increase the most. Consumers reacted to this trend by following 5 different strategies.
Albert Szőke
senior product consultant
GfK
1. They purchased 10 percent less coffee in the examined period than in the preceding year, consuming 4.5kg per person a year instead of the former 4.9kg.
2. In the roasted and ground coffee segment the volume share of private label coffees grew from 12 to 16 percent.
3. The weight of certain coffee segments changed: the market share of roasted and ground coffee reduced and more 3in1 products were sold.
4. In the roasted and ground coffee segment the role of ‘100-forint/1-euro shops’ became more important.
5. Some shoppers didn’t start drinking less coffee of buying cheaper products: they quit drinking coffee instead. The penetration of the coffee category decreased by 2.6 percentage points, and this means that in the last year 110,000 household left the category. //
Related news
KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher…
Read more >Coffee and tea prices before explosion
Morning coffee or afternoon tea is not just a matter…
Read more >Are we on the verge of an egg crisis?
Both the American and European markets are experiencing price increases…
Read more >Related news
Leadership change at Fornetti: Nándor Szabó is the new Managing Director
Nándor Szabó will take on the role of CEO of…
Read more >Change in Zwack management: Csaba Belovai is the new CEO of Zwack Unicum Plc.
According to the decision of the owners of Zwack Unicum…
Read more >Kifli’s big summer challenge begins
Imagine summer without queuing, carrying and long shopping lists. Instead,…
Read more >