Discount Channel The Fastest-Growing In France In Q1, Says Kantar

By: Trademagazin editor Date: 2023. 04. 28. 09:23

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The discount channel reported a 0.4 percentage point increase in market share in France in the first quarter of 2023, to hold 11% of the market, new data from Kantar has shown.

Led by Aldi, which grew its market share to 3.0% during the quarter (a 0.2 percentage point gain), and Lidl, which now sits on 8% (a 0.1 percentage point gain), the discount channel was the fastest growing during the period.

Elsewhere, the supermarket channel, which accounts for 29.6% of the market, saw a 0.2 percentage point gain in market share during the quarter, while the proximity channel was also up 0.2 percentage points, to 6.8% of the market.

Going the other way were the hypermarket channel, which saw a 0.1 percentage point decline in share during the period, despite gaining popularity due to their low-price offering, while the online channel was down 0.2 percentage points.

Retailer Performance

In terms of the best-performing retailers in the period, E. Leclerc experienced a growth of 0.3 percentage points, reaching 22.5% of market share, while Les Mousquetaires, which operates the Intermarché banner, increased by 0.1 percentage points and reached 15.8% of market share.

Magasins U remained steady, consolidating at 11.7% of market share. However, Auchan Retail saw a decline in the quarter, dropping to 8.9% market share.

According to Kantar, the most recent quarter has seen an increase in shopping around, with the French visiting nearly nine different retailers on average during the period.

ESM