Discount Channel The Fastest-Growing In France In Q1, Says Kantar
The discount channel reported a 0.4 percentage point increase in market share in France in the first quarter of 2023, to hold 11% of the market, new data from Kantar has shown.
Led by Aldi, which grew its market share to 3.0% during the quarter (a 0.2 percentage point gain), and Lidl, which now sits on 8% (a 0.1 percentage point gain), the discount channel was the fastest growing during the period.
Elsewhere, the supermarket channel, which accounts for 29.6% of the market, saw a 0.2 percentage point gain in market share during the quarter, while the proximity channel was also up 0.2 percentage points, to 6.8% of the market.
Going the other way were the hypermarket channel, which saw a 0.1 percentage point decline in share during the period, despite gaining popularity due to their low-price offering, while the online channel was down 0.2 percentage points.
Retailer Performance
In terms of the best-performing retailers in the period, E. Leclerc experienced a growth of 0.3 percentage points, reaching 22.5% of market share, while Les Mousquetaires, which operates the Intermarché banner, increased by 0.1 percentage points and reached 15.8% of market share.
Magasins U remained steady, consolidating at 11.7% of market share. However, Auchan Retail saw a decline in the quarter, dropping to 8.9% market share.
According to Kantar, the most recent quarter has seen an increase in shopping around, with the French visiting nearly nine different retailers on average during the period.
Related news
Aldi Süd sends kebab food trucks on tour through Germany
Aldi capitalizes on rising restaurant prices and puts a spotlight…
Read more >Covirán Eyes Acquisition Of Some Auchan Stores In Portugal
Spanish supermarket chain Covirán is considering the potential acquisition of…
Read more >Ordering from ALDI will be faster and easier
Aldi Süd and Instacart have announced the global expansion of…
Read more >Related news
A new office responsible for food safety and retail trade can be established under the leadership of Márton Nagy
A new top organization called the National Trade Office could…
Read more >K&H: Almost two-thirds of businesses are planning development
The majority of domestic micro, small and medium-sized enterprises, 61…
Read more >KSH: industrial production fell by 8.2 percent in June
In June 2024, the volume of industrial production was 8.2…
Read more >