Health, Environment Key To Success Of FMCG Brands In France: Kantar
French consumers are displaying a growing interest in organic and traceable products, a new study by Kantar has revealed, indicating that health and environment are among the top five concerns for French shoppers in 2019.
Consumers are also looking at striking a balance between better quality and affordable prices as the family budget continues to be a key concern for French shoppers.
The study also found that 63% of French households were willing to pay more for a better quality product.
In 2018, the trend of ‘buying less to buy better’ was growing in popularity, resulting in a 1.2% decline in FMCG sales.
With a notable increase in interest among consumers about environment and sustainability, many firms have introduced corporate social responsibility programmes, the study pointed out.
Related news
Plates and glasses going green
Demand for plant-based products has been growing steadily in recent…
Read more >New needs, new solutions – how the nutritional supplement market is shaping the future
The nutritional supplements market is changing rapidly: once mainly purchased…
Read more >Auchan’s Spanish Unit Alcampo To Shutter 25 Stores, Cut Over 700 Jobs
Alcampo, the Spanish unit of French retailer Auchan, has announced…
Read more >Related news
Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >The MVM Dome was filled with 5,500 beauty fans
The 4th Rossmann x Krémmánia Beauty Expo, held at the…
Read more >The III. REL Organizers’ Day ended successfully
Hungary is at the forefront of supporting short supply chains…
Read more >