Health, Environment Key To Success Of FMCG Brands In France: Kantar
French consumers are displaying a growing interest in organic and traceable products, a new study by Kantar has revealed, indicating that health and environment are among the top five concerns for French shoppers in 2019.
Consumers are also looking at striking a balance between better quality and affordable prices as the family budget continues to be a key concern for French shoppers.
The study also found that 63% of French households were willing to pay more for a better quality product.
In 2018, the trend of ‘buying less to buy better’ was growing in popularity, resulting in a 1.2% decline in FMCG sales.
With a notable increase in interest among consumers about environment and sustainability, many firms have introduced corporate social responsibility programmes, the study pointed out.
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