Significant growth in the fast food market: McDonald’s and Burger King closed a successful year in Hungary

McDonald’s: Impressive growth in terms of numbers

McDonald’s sales increased by 23.7 percent from 2022 to 2023, reaching HUF 91 billion, while its profit after tax increased from HUF 5.6 billion to HUF 6.2 billion, which means an increase of 10.8 percent. In addition, the number of employees has also increased: in 2022, the company employed 2,671 people, while in 2023 this number increased to 2,927 people, which means an increase of 9.6 percent.

Burger King: An even bigger jump in results

Burger King showed even greater growth: the chain increased its net sales of HUF 40.4 billion in 2022 to HUF 56.2 billion in 2023, which is a 39 percent increase. And the net result increased by 57.4 percent, from HUF 2.9 billion in 2022 to HUF 4.6 billion. The number of employees has also increased here: in 2022, an average of 1,371 people worked at the company, while in 2023 this number rose to 1,539, which represents an increase of 12.3 percent.

Wage costs and employee income

Both companies spent significant amounts on wage costs: McDonald’s spent HUF 15.7 billion for this purpose in 2023, which is a 19.1 percent increase compared to the previous year, while Burger King spent HUF 8.8 billion, 30 percent more than in 2022. in. At McDonald’s, the average gross monthly earnings of employees was HUF 448,075, which is an increase of 8.7 percent, while at Burger King, this amount was HUF 474,854, showing an increase of 15.8 percent.

These results highlight that the fast food sector has significant growth potential in Hungary, and that both large international chains were able to take advantage of the market opportunities. The wages of employees have also improved significantly, which can contribute to increasing the attractiveness of the sector.