A real milestone: CBA becomes stronger with the accession of Kerekes Kft.

This article is available for reading in Trade magazin 2025/6-7.

Vilmos Lázár
president
CBA

“Thanks to this cooperation, our chain has expanded by more than 500 new stores, meaning that shops bearing the Privát and Privát Max brand names now also belong to the CBA”,

told CBA president Vilmos Lázár.

In order to further unify CBA, the Partner and Cél networks will be discontinued this year, and these stores are going to operate under the Privát brand name. This will strengthen the brand structure – in the future there will be three main store brands, Príma, CBA and Privát. With the addition of Kerekes Kft. and its shops, the CBA franchise system has become the biggest Hungarian-owned retail chain in Hungary in terms of sales.