Rolling restaurants
At festivals food trucks are the main representatives of modern street food. Their domestic market is constantly evolving, fundamentally shaped by the latest trends, and the street food segment is responding quickly to the changes.
This article is available for reading in Trade magazin 2024/4

Zoltán Horváth
president
Hungarian Street Food Association
“Ten years ago the emergence of food trucks in Hungary was deemed to be a passing fashion. We knew already back then that there is no better solution for serving food at festivals and outdoor events than food trucks”,
explains Zoltán Horváth, president of the Hungarian Street Food Association .
The association knows about roughly 150 active food trucks. Food trucks aren’t necessarily independent of traditional catering. Some food truck operators are building on the success of these “rolling restaurants” by opening a traditional eatery. The best example of this is Zing Burger, which started with one truck and is now the largest Hungarian branded burger chain with 14 units.

Mobile units specializing in function and product
What is the secret behind a successful food truck? Constant innovation and adapting to circumstances. As regards culinary trends, the most popular this year will be the flavours of authentic Thai cuisine, Brazilian tapioca sandwiches, and the meatless versions of Swiss raclette cheese. The association’s Food Truck Show now ties up 30-40% of its capacity. All other resources and income come from corporate catering orders. They are proud of their environmental consciousness: the Food Truck Show was the first “zero waste” gastronomic event and this year they are already celebrating the 100th such programme. //
Related news
Palóc soup is not palóc – this is how one of the iconic dishes of Hungarian gastronomy was born
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >European Rabbit Meat Days on October 4-5, 2025
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >A taste journey at Auchan: customers are welcomed with the cuisines of 13 nations
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Müller expands use of AI for shelf placement and pricing
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Amazon Launches New Private-Label Food Brand In The US
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Coca-Cola Europacific Partners invests in France production
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >