Heineken To Roll Out Pure Piraña In Europe
Heineken has announced plans to introduce Pure Piraña hard seltzer in the European market this year.
The brand will be available in Austria, Ireland, Netherlands, Portugal and Spain, with other markets such as the UK joining throughout the year and into 2022.
Pure Piraña, initially launched in Mexico and New Zealand last year, is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.
ESM
Related news
A trend change among young people: Generation Z thinks differently about non-alcoholic drinks
The efforts made for responsible alcohol consumption seem to be…
Read more >Heineken grows as world’s most popular non-alcoholic beer
Heineken posted solid growth in 2024, with non-alcoholic beers and…
Read more >Heineken Contributes Close To €5bn To Spanish Economy
Heineken contributed €4.84 billion to the Spanish economy in 2023,…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >