Coca-Cola drinkers to ‘level up’ with new League of Legends-inspired soda
Coca-Cola is introducing a soda called Coca-Cola Ultimate that is inspired by the popular video game League of Legends, the company said in a statement. It is the first time Coca-Cola has collaborated with a gaming company to co-create a flavor.
The beverage giant is partnering with Riot Games, the developer and publisher of League of Legends, to allow consumers to bring the spirit of leveling up to real life (a component of the game that unlocks new abilities or higher ranks of existing abilities). Coca-Cola Ultimate has a unique flavor inspired by many facets of the League of Legends world, the company said.
Coca-Cola Ultimate is the seventh limited-edition flavor to launch under Coca-Cola Creations. Similar to other beverages released under the Creations platform, the beverage doesn’t promote or reveal a flavor profile, such as cola, cherry or vanilla, but rather a mood or experience.
Related news
Getir pulls out of the US but says FreshDirect will keep operating
The quick-delivery company said it is redirecting its capital to…
Read more >Coca-Cola exceeded expectations
Coca-Cola has surpassed quarterly expectations largely due to increased consumer…
Read more >NRF: Mother’s Day spending estimated to reach $33.5 billion
According to new survey data from the National Retail Federation…
Read more >Related news
Scitec Nutrition launched an unusual image campaign with everyday heroes
In May, Scitec Nutrition’s “Fighters. They won. Your turn!” with…
Read more >KSH: in February, the product foreign trade surplus was 1.7 billion euros
In February 2024, the export volume exceeded 3.4 percent, while…
Read more >BMI: Slower expansion in April
The seasonally adjusted April value of the Purchasing Manager Index…
Read more >