The Jövő Store is opening again at the SIRHA Budapest exhibition! (Part 2)
Between March 5 and 7, the Future Store Innovations stand organized by the Trade magazine awaits visitors at the SIRHA Budapest exhibition, covering an area of nearly 800 square meters. Come and visit us, as we would like to showcase the product innovations, sales support tool developments, and latest services of 25 companies to you!
This year, the Future Store puts tools and services that focus on the shopping experience in the spotlight, while the main direction of product developments aims for sustainability. The latest commercial sales incentive traditional and digital tools, developments based on artificial intelligence, device tracking, data collection, and analysis play a prominent role. And what challenges everyone from the commercial side: secure 24/7 conceptual opening solutions.
Numerous tools are being introduced here for the first time, and several product innovations will be available for tasting, as in previous years. Out of the 25 exhibitors from before, now another 7 will be introduced (in alphabetical order).
At the SIRHA Budapest 2024 trade show, in Pavilion AB1 at the Future Store Innovations stand, 25 companies will present their innovative products, successful sales incentive tools, and new solutions in a unique way, with professional guided tours starting every half hour at predetermined times. You can sign up in advance for the tour, reserve a time slot, but depending on available spaces, on-site registration is also possible. The guided tours take place in groups of up to 30 people, lasting approximately 70 minutes per tour.
At the bottom of the article, you can register for free admission and the tours!
Superbly spectacular digital LCD and LED wall in-store surfaces
Digitálisreklám.hu Ltd., in line with global trends, draws attention to the diverse in-store surfaces of commerce with various LED walls and interactive displays.
The interactive shelving system combines traditional display placement with the possibilities offered by modern digital technology. The digital shelf draws attention to products placed on any display or primary store shelf from a distance. The colorful, striking, digital moving images are visible from a greater distance, and the digital display at the top of the shelf attracts the attention of shoppers.
With the help of infrared motion sensors, communication with the shopper becomes interactive, and immediate, new digital communication about the lifted product appears on the display, which is useful and interesting for the shopper. The digital content running on the displays can be edited, controlled, and scheduled remotely, even based on different times of the day. All displays, regardless of their size and placement, can be managed from one place. There is no need for printing costs and the placement of new communication materials.
LED walls, LED posters, and LED columns, with their outstanding size and high brightness, become highly effective advertising tools over time and an integral part of communication campaigns.
E-Receipt and Cup Return System by iqom
As a key partner of myPOS financial institution, iqom offers value-added cashless payment solutions for businesses of all sizes.
Their biggest innovation this year is the E-Receipt application. This NTAK-certified system is available on the bank card terminal, making it a single device sufficient for sales, allowing businesses to issue receipts, invoice, manage inventory, and read product barcodes. E-Receipt can already be connected to most cash registers, enabling entrepreneurs to quickly and easily benefit from the advantages of a service that supports their operations similarly to large corporations but at significantly lower costs.
Their mission is to make every business aware that cashless payments do not cause any disadvantage compared to cash payments, as the funds are immediately available on the myPOS account at the moment of purchase, every day of the year. Therefore, there is no need to pay an extra fee, and myPOS account management and the bank card are free of monthly fees.
Another innovation is the Cup Return System, which enables consumers to immediately receive the deposit for the cup on their Mastercard bank card. Hospitality establishments and festival organizers can handle cup sales and returns quickly and smoothly. The money goes back immediately to the card of the person who paid for the cup.
Their goal, to provide “all-in-one service,” has reached another milestone, and they continue along this path in the future.
Comprehensive event management from La Fiesta
At La Fiesta Party Service events, sustainability plays an important role. Their secret lies in professionalism, expertise, reliability, the attentiveness of their staff, polite service, and flexibility.
With over 25 years of experience in event planning and catering services, they provide a wide range of food and drink options for corporate and family events.
According to their philosophy, no two events are the same, so their offers are always tailored to the occasion and venue. They source high-quality Hungarian ingredients directly from local producers. Their kitchen combines traditional Hungarian flavors with modern international dishes. They place a strong emphasis on guests following lactose or gluten-free, or diabetic, or vegan diets.
La Fiesta Party Service confidently handles the organization of events from small groups to several thousand people. With their own equipment and furniture stock, as well as modern technical-logistic background, they guarantee the smooth and problem-free realization of the client’s vision. They assist their partners with diverse event venue suggestions and tastings to facilitate decision-making.
MVI representing hospitality businesses
MVI (Hungarian Association of Catering Units) was re-established in 1991 as a civil professional organization to represent the interests of small and medium-sized catering businesses. Within this framework, MVI reviews legislative proposals affecting catering businesses and, if necessary, initiates the amendment of existing laws, collaborating with authorities and other organizations.
The Hungarian Association of Catering Units (MVI) prepares an annual statistical report on the catering industry and regularly publishes informative materials on current issues affecting the profession. As part of its advocacy activities, it maintains contact with relevant ministries, the Hungarian Tourism Agency, the Hungarian Chamber of Commerce and Industry, and the Artisjus Hungarian Bureau for the Protection of Authors’ Rights. Additionally, the association has signed a cooperation agreement with the National Tax and Customs Administration and is a member of the Budapest Tourism Roundtable, where it also represents the professional interests of those in the catering industry.
In addition, MVI provides support for numerous professional competitions and organizes professional conferences and excursions. In 2014, with the broad involvement of professional organizations, it established the Gundel Károly Award, designated as the “Kossuth Prize for the Profession,” in honor of the iconic restaurateur Gundel Károly. This award is presented to the best professionals in the catering industry and is limited to a maximum of three recipients each year.
Orbico’s extensive portfolio
Orbico, Hungary’s leading distributor, showcases HoReCa and food service products at the Future Store. Their portfolio includes Lavazza whole bean coffees, Lipton and Whittington food service teas, Maison Routin syrups, Jana mineral waters, flavored waters, and iced teas, as well as the iconic Pringles chips.
Orbico’s Hungarian portfolio offers products across the entire spectrum of coffee consumption in the segments of whole beans and capsule coffees. The brand is driven by the passion for excellence, aiming to turn every cup into a unique Italian coffee experience. It has become one of the most well-known coffee brands.
Lipton is the world’s number one tea brand and one of the most beloved tea brands in Hungary. They offer the traditional Yellow Label black tea or the more distinctive Earl Grey with bergamot flavor.
The products are available for online order in their self-developed webshop, where customers can choose from nearly 2000 products from over 40 brands. In addition to food service products, the range includes cleaning products, beauty care items, adhesives, and electronic products. The B2B webshop provides various promotions and seasonal offers in every category, exclusively accessible to online customers.
Palmsped Cargo’s new system aids decision-making
Palmsped Cargo 2009 Ltd.’s latest project involves developing a system that clearly outlines the exact procedures for loading, securing, and transporting palletized goods for carriers.
As a road freight forwarder, Palmsped Cargo 2009 Ltd. has been assisting the stable operation of the supply chain for 20 years. They consider precise, reliable, and clear communication as their most important value. Thanks to this, they can quickly, efficiently, and economically handle services related to freight transport.
They are present as freight organizers between clients and carriers. They believe that the precise transmission of client requests and the clear, logical expression of needs to carriers are more critical than anything else to create greater cargo security.
Exclusively as a road freight forwarder, they provide logistics services for international and domestic FMCG (Fast-Moving Consumer Goods) manufacturers throughout Europe, handling 30% of their shipments to Poland.
They consider developing cargo security as their most significant challenge. They continuously work to regulate the factors that can influence freight processes as effectively as possible.
Palmsped Cargo 2009 Ltd. offers transportation services to companies that want a logistics company to be their strategic partner and feel the value they represent as their own.
New Vegetable Dip Snack from Vitamin Salon
The latest addition to the Freshly Love product line from the 10-year-old Vitamin Salon Ltd. is called Vegetable Dip Snack. The snacks are available in various vegetable variations with different creams. They fall into the convenience product category as they can be considered a ready-made product, easily portable, and can be consumed immediately. Its greatness lies in the fact that during the preparation of the product, only domestic products are used exclusively during the Hungarian vegetable season, making it truly healthy.
With its franchise system-operated stores, Vitamin Salon Ltd. reached a point in 2023 where it not only sells in fresh markets but also plays a role in fruit and vegetable processing in the Hungarian food market, being the first in terms of innovative products.
The most popular offering of the Freshly Love product line is the vegetable-fruit juices made without any additives or water, prepared fresh in their stores according to their own recipes, available in various packaging, and customizable to individual preferences. Their portable juice counter allows them to sell the product in any environment and provides insight for their future franchise partners.
You can read about our other exhibitors in our upcoming daily newsletters!
Visit the SIRHA Budapest exhibition between March 5 and 7 and join us at the Future Store Innovations stand organized by Trade magazine, at the Future Store, for a professional guided tour at booth AB1 in Pavilion A!
You can request a free ticket at the following link. The ticket can be downloaded for any day of the exhibition for an unlimited number of times for professional visitors: https://hungexpo.hu/events/sirha-budapest/trademagazin/
For the half-hourly Future Store stand tours, you need to register separately at the following link after downloading your free ticket from the above link: https://trademagazin.hu/hu/rendezvenyek/future-store-innovations-sirha-budapest-2024030507/
Preview video summarizing the previous Future Store Innovations stand.
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