Magazine: Drink trends in 2021

In 2021 the consumption of healthy, wellness and functional drinks is growing. Low-alcohol and alcohol-free drinks now carve out a bigger slice of the cake. Even Guinness came out with an alcohol-free beer.

In the spirit of sustainability paper bottles are used more frequently.

After winemakers spirits companies are also discovering the bag-in-box packaging.

Premix cocktails are appearing on store shelves, and they put alcohol in coffee, ice tea and eve milk shake. The pandemic situation made alcohol companies speed up developing their online sales channel. 

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