The toy market is also strong this Christmas
The strongest period of the toy market begins in mid-November: according to data from REGIO JÁTÉK, this year half of the annual turnover will be realized in the month and a half before Christmas, the company expects a 15% increase in basket value compared to the end of last year. Despite the economic situation, families do not plan to spend much less on gifts, most children find company, LEGO and creative sets, developmental toys under the Christmas tree.

Dollhouse is a popular product
The strongest period of the toy market is coming: in the month and a half before Christmas, 50% of the annual turnover is realized based on REGIO JÁTÉK’s estimate.
“During the holiday season, customers typically choose more and higher-value toys, in which case the demand can increase up to sixfold. This year, we expect a 15% increase in basket value, which means an average purchase of HUF 11,000 in traditional stores and HUF 15,000 online”
– explained Dávid Gyaraki, marketing manager of REGIO JÁTÉK. The most popular categories at the end of the year are board games, cards, LEGO and creative and developmental games.
“This is completely in line with the results of our recent research: most parents choose a toy based on the fact that, in addition to having fun, it provides useful knowledge and develops important skills, the price is only a secondary consideration”
Dávid Gyaraki said.
Related news
The average Children’s Day gift costs between 5,000 and 10,000 forints
According to a recent study, the majority of Hungarian parents…
Read more >Easter also boosts the gaming market, according to a survey
Easter also boosts the toy market, with families with young…
Read more >The outdoor season starts at Easter at the toy market
In families with young children, gift-giving remains a defining part…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Healthy meat products rich in fiber and protein have been developed in Debrecen
A new product line consisting of health-promoting, fiber- and protein-rich…
Read more >German retail sales fell month-on-month in April
In Germany, retail sales fell by 1.1 percent in real…
Read more >