The toy market is also strong this Christmas

Dollhouse is a popular product

The strongest period of the toy market is coming: in the month and a half before Christmas, 50% of the annual turnover is realized based on REGIO JÁTÉK’s estimate.

“During the holiday season, customers typically choose more and higher-value toys, in which case the demand can increase up to sixfold. This year, we expect a 15% increase in basket value, which means an average purchase of HUF 11,000 in traditional stores and HUF 15,000 online”

– explained Dávid Gyaraki, marketing manager of REGIO JÁTÉK. The most popular categories at the end of the year are board games, cards, LEGO and creative and developmental games.

“This is completely in line with the results of our recent research: most parents choose a toy based on the fact that, in addition to having fun, it provides useful knowledge and develops important skills, the price is only a secondary consideration”

Dávid Gyaraki said.