Black Friday will take place this year as well, in which this time food also play an important role

By: Trademagazin Date: 2022. 11. 14. 13:53

This year, among those familiar with Black Friday, the number of people who plan to buy something on Black Friday has increased significantly – by 7.4 percentage points: 24.5 percent of them have indicated their intention to buy – according to this year’s Black Friday by market research company Kantar Romania on behalf of eMAG ago, from a representative survey of a thousand people between the ages of 18 and 55 living in Hungary. The research has been conducted every year since 2015 in the weeks leading up to Black Friday.

This year, food plays a key role

The results of the survey also predict an important change in trends for this year’s Black Friday: this year, most respondents indicated clothing (28.8%) as a product they plan to buy on Black Friday, which represents an increase of nearly ten percentage points compared to last year.

Compared to the previous year, almost 12 percentage points more people (15.3%) plan to buy shoes or other footwear, and 11 percentage points more people (14%) plan to buy fashion accessories (e.g. watches, reticules) on this year’s Black Friday than at this time last year. Clothing and fashion were last such popular Black Friday items under restrictions in 2020, the year the pandemic broke out.


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