Black Friday will take place this year as well, in which this time food also play an important role

This year, food plays a key role

The results of the survey also predict an important change in trends for this year’s Black Friday: this year, most respondents indicated clothing (28.8%) as a product they plan to buy on Black Friday, which represents an increase of nearly ten percentage points compared to last year.

Compared to the previous year, almost 12 percentage points more people (15.3%) plan to buy shoes or other footwear, and 11 percentage points more people (14%) plan to buy fashion accessories (e.g. watches, reticules) on this year’s Black Friday than at this time last year. Clothing and fashion were last such popular Black Friday items under restrictions in 2020, the year the pandemic broke out.

eMag