Magazine: Working in ideal conditions

By: Ipacs Tamás Date: 2020. 09. 16. 07:07

Two ice creams made by Norbert Dobó, the co-owner of ice cream parlour Füredi Fagyizó took the 1st and 2nd place in Ice Cream of the Year. Our magazine interviewed the 35-year-old confectioner.

Magyar Cukrásziparosok Országos Ipartestülete

trade logo 2x superbrands How did you become a confectioner?

I have a degree in economics, but I got interested in the world of confectionery already during my university years. My dad and I started making convenience ice creams in 2007.

trade logo 2x superbrands How do you differ from the average confectioner?

I feel that if I don’t create new ice creams or don’t look for new solutions, my work becomes monotonous. I am proud to have won the gold and silver medals in Ice Cream of the Year, but probably I had a bit of luck too. Our confectionery has a good location and we have many customers, so the conditions are given for doing quality work.

trade logo 2x superbrands What do you think about the quality level of the trade?

The average level is very much influenced by the purchasing power of consumers, which holds things back. Luckily those ambitious colleagues who want to make progress can do so.

trade logo 2x superbrands Where do you take your inspiration from?

I read as much professional literature as I can. Sometimes it is restaurant desserts that inspire me. We also try to fall in line with the health trends: the majority of the 28-30 ice cream varieties that we make a day don’t contain gluten, all of the fruit varieties are lactose-free and I use a bit less sugar than the average.

Dob Norbert

„I’m still at the beginning of a story”

trade logo 2x superbrands What kind of extra did the competition give you?

Sales grew a bit and our prestige increased. It is just as important that contests offer the opportunity to become better.

trade logo 2x superbrands Do you use marketing tools?

Hardly any, because they don’t add much to the sales performance of the confectionery in the Lake Balaton region that is only open from March to October. I focus more on HR work. //

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