Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics

The new Hungarian Advertising Code of Ethics was born as the result of several months of hard work, and with the involvement of 22 organizations. The work was coordinated by the Advertising Standards Board and the Hungarian Advertising Association.Ú

The organizations signed the new Hungarian Advertising Code of Ethics today at the Opera House. Serious emphasis was put on the protection of children and two new areas were also included in the document: the principles for the cosmetic advertising, and the regulation on the use of digital techiques.