Hungarian Product: more than just a trademark
HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing and communication campaign to support the selling of products that bear the Hungarian Product trademark.Managing director Eszter Benedek is of the opinion that participating companies don’t only profit from trademark use: they become members of an active community, where they can share their market strength and professional knowledge to sell more products. In 2018 prize games, promotion activities in the stores of retail chains and a CSR campaign that supports less well-off schools will be used to popularise the Hungarian Product trademark programme. HUNGARIAN PRODUCT Nonprofit Kft. will also organise training programmes and professional forums for members. //
MAGYAR TERMÉK
Related news
SPAR Hungary spent nearly 220 million forints on supporting social causes last year
Since its founding, more than 30 years ago, social responsibility…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >