Hungarian Product: more than just a trademark

HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing and communication campaign to support the selling of products that bear the Hungarian Product trademark.Managing director Eszter Benedek is of the opinion that participating companies don’t only profit from trademark use: they become members of an active community, where they can share their market strength and professional knowledge to sell more products. In 2018 prize games, promotion activities in the stores of retail chains and a CSR campaign that supports less well-off schools will be used to popularise the Hungarian Product trademark programme. HUNGARIAN PRODUCT Nonprofit Kft. will also organise training programmes and professional forums for members. //

_{MAGYAR TERMÉK}