People now spend more time on TikTok than any other social app

Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team, overall, people spend 38% of their time online on social media. And TikTok claims a larger share of that time than any other social app.

The average user spent an astonishing 23.5 hours (23 hours and 28 minutes) each month scrolling through TikTok throughout 2022 — 3 hours and 51 minutes more than the year before. The total time spent on TikTok amounts to nearly 282 hours per year.

It is the first time TikTok has overtaken YouTube regarding time spent on social media. This surge in TikTok’s popularity is a testament to the app’s unique and engaging format, which has captured the attention of millions of users worldwide.

However, it is important to note that both video content platforms were previously reported to track user data the most out of social media apps.

Nevertheless, YouTube is still the second most popular platform in terms of hours watched. Throughout 2022 people spent approximately 23 hours and 9 minutes on YouTube per month. The time spent on the platform decreased by 32 minutes compared to the previous year.

Facebook occupies the third spot on the list with 19 hours and 43 minutes, ahead of WhatsApp and Instagram.

Other platforms that consumed a significant portion of social media users’ time include Line (10h 59 min), Twitter (5h 28 min), Telegram (3h 57 min), Snapchat (3h 10 min), and Facebook Messenger (3h 7 min).