‘Liquid snacks’ are conquering the market

Zoltán Matskási
operational marketing manager
Coca-Cola HBC Magyarország

Zoltán Matskási, operational marketing manager of Coca-Cola HBC Magyarország Kft. told our magazine that the smoothie segment, even though it only realises 2 percent of sales in the fruit juice category, experienced a 51.7-percent upturn in sales from 2016 to 2017. So far private label smoothies have been responsible for more than two thirds of sales, but the company wishes to change this situation by launching Cappy Smoothie.

Éva de Gereczné Rudnai
sales manager
Real Nature

Real Nature Kft.’s sales manager Éva Gereczné Rudnai informed that they are devoted to popularising healthy eating – this is one of the reasons why they launched the Good Fruit brand. The company’s view is that the Hungarian smoothie market has made progress in the last few years.

Eisberg Hungary Kft.’s key account manager Zsuzsanna Lóczki told: their Green Drink mix product is the perfect choice for making a vegetable shake or smoothie.

Zsuzsanna Lóczki
key account manager
eisberg Hungary

Eisberg Green Drink is a mix that consists of five different vegetables, to which various fruits, nuts and spices can also be added. Coca-Cola Hungary’s Cappy Smoothie was launched in April: this 100-percent pressed fruit juice is basically a ‘liquid snack’ that offers a healthy and convenient alternative to small meals during the day. Cappy Smoothie is available in mango-orange and red berries versions, in 200ml size.

Real Nature Kft.’s Schärdinger Smoojo also appeared in Hungarian shops this spring. These products are special because they combine pressed fruits with yogurt. Smoojo is available in four flavours: mango-maracuja, strawberry-banana, pineapple-banana-coconut and raspberry-strawberry-blackberry. Eisberg Hungary’s Green Drink mix is a special product in the smoothie market and demand keeps growing for it. Further Green Drink mixes will be launched in the autumn. //