The Borsodi Brewery expands its offer with Hard Seltzer

By: Trademagazin editor Date: 2021. 02. 16. 11:27

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As a key player in the region’s beer market, the Molson Coors Group is among the first to introduce the new alcohol product, hard seltzer, in all Central and South-Eastern European countries where the company has an interest. With this, one of the world’s largest brewers wants to expand into a new category of alcoholic beverage throughout the region.

Hard seltzer is a new kind of alcoholic beverage specialty that has become a real hit in recent years in the United States and many countries around the world. In Hungary, Morson Coors’ subsidiary, the Borsodi Sörgyár, is expanding its portfolio accordingly with the new product category.