Trademagazin > News and articles > Company and Personal News > The Borsodi Brewery expands its offer with Hard Seltzer
The Borsodi Brewery expands its offer with Hard Seltzer
As a key player in the region’s beer market, the Molson Coors Group is among the first to introduce the new alcohol product, hard seltzer, in all Central and South-Eastern European countries where the company has an interest. With this, one of the world’s largest brewers wants to expand into a new category of alcoholic beverage throughout the region.
Hard seltzer is a new kind of alcoholic beverage specialty that has become a real hit in recent years in the United States and many countries around the world. In Hungary, Morson Coors’ subsidiary, the Borsodi Sörgyár, is expanding its portfolio accordingly with the new product category.
Related news
Zamárdi’s own beer also debuted at the Balaton Beer Weekend
From Friday afternoon to Sunday night, guests could taste 40…
Read more >Zamárdi beer will be ready by the weekend!
The first beer, named after the Balaton settlement, will be…
Read more >Big sporting events also help with beer consumption
Although major sporting events temporarily have a positive effect on…
Read more >
More related news >
Related news
Tetra Pak has announced that Alex Henriksen will be the managing director of the Eastern European region
Tetra Pak, one of the world’s leading food processing and…
Read more >Coca-Cola Hungary has developed new educational modules on waste circulation
After the online curriculum on the basics of the circular…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >