Happy metal

Wine in an aluminium can is likely to become a successful product format: in the USA the market of canned wines, sparkling wines and spritzers doubled between 2018 and 2020 to reach a value of USD 86 million, while in the United Kingdom it got four times bigger and is worth GBP 10.7 million. Some say sales of Covid-proof single-serve portions are likely to surge this year. Wine can designs target primarily young consumers. Fruit-flavoured spritzers and quality cocktails area also available in cans.

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