Magnum launches ‘mood-inspired’ ice creams
Magnum has unveiled its latest duo innovation – Magnum Euphoria Pink Lemonade and Magnum Vegan Chill Blueberry Cookie.
The launch offers a unique multi-sensory experience as it introduces Magnum’s first-ever sorbet and ice cream combination. The brand says the new flavour combinations are based on the two distinct moods consumers can experience when eating ice cream.
“For Euphoria the inspiration comes from the emotional state of extreme happiness, while Chill is inspired by the feeling experienced during an emotional state of relaxation. Consumers can choose the flavour that best suits their mood,” says Daniel Lythgo, brand manager Magnum UK, Unilever.
“After two years in the making, we are thrilled to introduce our revolutionary mood-inspired range that offers a multi-sensory ice cream experience thanks to our surprising sorbet core, a Magnum first.
“We always kick off the year with big innovation to get more people into the ice cream aisle all year round and we’re also bringing Magnum Euphoria to our Magnum Mini range to continue our investment in format ranges which help to drive new ice cream occasions.”
The launch is being supported with a £9m market-leading campaign that will include, in a first for the category in the UK, a 3D OOH campaign to emphasise the immersive experience of the launch, as well as TV, Social, Experiential, Audio and more. This will also be the focus of Magnum’s annual events programme coinciding with the Cannes film festival.
Related news
Shein unveils UK investment plans and launches ‘circularity fund’
Shein has pledged to invest £211m (€250m) over the next…
Read more >Drastic step at Unilever: 3,200 European jobs are expected to be cut by 2025
Unilever, one of the world’s largest consumer goods companies, has…
Read more >Aldi to open 10 new shops in the UK this summer as expansion continues
Aldi is planning to open more than 10 new stores…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >