GVH: the competition office procedure reached its goal, Kometa fulfilled its commitments
Kometa fulfilled its commitments, thus the previous procedure of the Economic Competition Authority (GVH), in which the communication campaigns of the meat company were investigated, was effective – the competition authority informed MTI on Thursday, based on the results of its follow-up investigation.
According to the announcement of the GVH, their original investigation evaluated the commercial campaigns of Kometa 99 Élélmiszeripari Zrt. based around two slogans. The procedure also extended to the possible misleading communication of statements indicating the effect of some of the company’s products on health.
Kometa made a commitment during the procedure, which was accepted by the GVH Competition Council.
The company undertook to launch a communication campaign in order to increase consumer awareness, on the topic of nutritional needs and food choices, and to create a website where it provides information on the differences between the nutritional needs of individual consumer groups. The company also undertook to develop an internal compliance program.
Related news
GVH president: “Bureaucracy and overregulation are killing European competitiveness”
“Minimizing administrative barriers and creating a level playing field is…
Read more >New commercial general manager and marketing team at KOMETA
Fabio Valle will assume the position of KOMETA’s Chief Commercial…
Read more >The GVH investigation launched against Aldi raises several questions
The Economic Competition Authority (GVH) launched an investigation against Aldi,…
Read more >Related news
Valeo Foods Completes Acquisition Of Appalaches Nature
Valeo Foods Group has completed the acquisition of Appalaches Nature,…
Read more >Carrefour grows in France and Brazil, lags behind in rest of Europe
Carrefour says it is rather pleased with its financial results…
Read more >Food and beverage innovation plunges nearly 50% since 2007: Mintel
The market research firm said about a quarter of items…
Read more >