GVH: the competition office procedure reached its goal, Kometa fulfilled its commitments
Kometa fulfilled its commitments, thus the previous procedure of the Economic Competition Authority (GVH), in which the communication campaigns of the meat company were investigated, was effective – the competition authority informed MTI on Thursday, based on the results of its follow-up investigation.
According to the announcement of the GVH, their original investigation evaluated the commercial campaigns of Kometa 99 Élélmiszeripari Zrt. based around two slogans. The procedure also extended to the possible misleading communication of statements indicating the effect of some of the company’s products on health.
Kometa made a commitment during the procedure, which was accepted by the GVH Competition Council.
The company undertook to launch a communication campaign in order to increase consumer awareness, on the topic of nutritional needs and food choices, and to create a website where it provides information on the differences between the nutritional needs of individual consumer groups. The company also undertook to develop an internal compliance program.
Related news
Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns…
Read more >Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >Blacklisting for painting green?
Greenwashing (Hungarian: greenwashing) is the practice of presenting a business…
Read more >Related news
GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining…
Read more >NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation…
Read more >April inflation was higher than expected
In April, annual inflation was 4.2 percent, and prices rose…
Read more >