Nielsen: global brands in the saddle for consumer wallets

Consumers worldwide increasingly prefer global brands over locally produced products, according to a recent study by Nielsen Market Research. Most Hungarians choose domestic products mainly in case of dairy products: three quarters (75%) of the respondents choose local brands.

The annual Nielsen global brand report, comparing local manufacturers and large global / multinational brands, examines consumer preferences and emotional attitudes in 34 categories. In previous years, the report outlined a balanced balance of power, but recent results suggest that consumers in the majority of the categories are increasingly favoring global brands. (Nielsen)