Nielsen: global brands in the saddle for consumer wallets
Consumers worldwide increasingly prefer global brands over locally produced products, according to a recent study by Nielsen Market Research. Most Hungarians choose domestic products mainly in case of dairy products: three quarters (75%) of the respondents choose local brands.
The annual Nielsen global brand report, comparing local manufacturers and large global / multinational brands, examines consumer preferences and emotional attitudes in 34 categories. In previous years, the report outlined a balanced balance of power, but recent results suggest that consumers in the majority of the categories are increasingly favoring global brands. (Nielsen)
Related news
The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >Spain’s Deoleo Sees Olive Oil Prices Staying High Until June 2024
Olive oil prices in Spain will remain at record levels…
Read more >The value of the Hungarian coffee market increased by twenty percent in 2022, but the volume decreased
Due to the significant increase in the price of raw…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >