GKI Digital – Árukereső.hu Hungarian e-commerce freely interprets Black Friday

In 2019, Hungarian web stores did not wait for the official daze of Black Friday (29 November) and shoppers also did not wait for promotions specifically related to this event, and had begun purchasing earlier.

The peak of e-commerce began earlier this year, beginning in early November, with 75-80 billion HUF in online sales expected for the whole month – according to this year’s fourth Online Retail Index report by GKI Digital and Árukereső.hu.