Gin on land, on sea, and in the air

There is still great potential in gin in the Hungarian market, even if the March issue of prestigious trade magazine Drinks International published the results of a survey by IWSR, according to which gin sales will drop 4% in the United Kingdom in the next 3 years.

Innovation work suggests that the world wants more gin, but the new products need to be positioned very well. Sales of premium and super-premium gins are likely to grow further in “travel retail” – consumers are buying more gin at international airports and on ferries, to the extent that such sales are likely to jump 13% between 2021 and 2026.

Products of today mainly sell by their “stories”: just cast a glance on the Mediterranean (Croatian), French and English approach

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