BioTechUSA starts the year with the message “Franco is sporty. Be a Franco too!” and encourages lifestyle changes

By: Trademagazin Date: 2025. 01. 14. 11:38

As one of Europe’s largest manufacturers and distributors of dietary supplements and specialty foods, BioTechUSA, with its decades of experience, offers specific suggestions on how to start the new year in the best possible way. By following the advice of the company’s integrated international campaign in January, “Franco is sporty. Be a Franco too!”, anyone can make the most of their lifestyle changes, no matter where they are now, whether it’s a post-Christmas comeback or a complete new start.

With 25 years of professional experience and a portfolio of nearly 2,000 products, BioTechUSA can be the right choice for everyone, regardless of their individual goals, whether it’s muscle building, body shaping or an active lifestyle. Complemented by the useful advice of their experts – maintaining the principle of gradualism and paying special attention to the use of appropriate dietary supplements – injuries can be avoided and we can succeed in achieving our goals as soon as possible.

For most people, January is all about New Year’s resolutions, and a switch to a healthier lifestyle and a return to sports is a prominent part of these. In this spirit, BioTechUSA has decided to launch 2025 with an integrated international campaign called “Franco is sporty. Be a Franco too!”, because whatever sportsmanship means, whatever the goal, BioTechUSA stands by us.

A comprehensive, 360-degree campaign

The series of activities covering the entire month of January will be visible on billboards in Hungary and Slovakia, and will also appear on their social media platforms, in their stores, and in e-commerce in their key target countries from a commercial perspective – such as Germany, Austria, Spain, and France. The campaign will be visible in Hungary through organic PR appearances, corporate communications, video material in collaboration with 24.hu, and on the platforms of the brand ambassadors participating in the campaign – actress Ramóna Lékai-Kiss, presenter, IFBB BIKINI Pro competitor Eszter Oczella and IFBB Pro Kiss Jenő, 2x Mr. Universe bodybuilding legend. They will also motivate by sharing their own journey towards sportiness at a roundtable discussion open to the press and customers organized at the BioTechUSA flagship store in the Allee shopping center.