Magazine: Focusing on the customer experience
The Retailer of the Year competition has been organised again this year, courtesy of Mastercard. Offering good customer experience to shoppers is becoming increasingly important for market players. In 2019 competition winners were announced in the following 3 categories: Best in-store customer experience: Bookline; Best community experience: Budapest Park; Best customer process: PARKL; Bookline (Libri-Bookline Zrt.) was named the overall winner – in 2019 they are the Retailer of the Year.
According to Endre Eölyüs, Mastercard’s country manager in Hungary and Slovenia, a successful store isn’t only a place where products are purchased, but also some kind of platform that connects customers with the values that are important for them. He added that this year the company not only rewarded the most innovative solutions, but also made a study about the state of play in Hungary’s retail trade sector, with the focus on online and physical-store customer experience.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2018/12/Mondovics_crop-208x300.jpg)
Péter Mondovics
marketing manager
Mastercard
Péter Mondovics, marketing manager of Mastercard said the good customer experience is based on understanding the needs of customers. Retailers’ job isn’t easy, but the survey has revealed that 58 percent of customers with some kind of positive experience while shopping buy more next time or tell their friends about the given shop. //
Related news
This is how the Hungarian fans spent at the venues of the national team’s matches
The cities of the European Football Championship in Germany devoted…
Read more >One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online…
Read more >We are further deepening our agricultural relations with Azerbaijan
He also discussed educational, scientific and animal husbandry issues with…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >