Real-time Marketing in Focus at Mastercard’s Space4Commerce Conference

“In today’s commerce, more and more physical devices connect to the internet, providing real-time data to merchants. With IoT technology, AI, and big data, we can respond to consumer demands more accurately and quickly. The concept of a tailored customer experience in marketing has fundamentally changed. We practically need to predict who will do what and when, adjusting messages to fit individual needs and preferences,”

said Gyula Gallina, Business Development Director at Mastercard.

The expert added:

“This is now achievable in marketing, and Mastercard provides the latest technologies in this area. Dynamic Yield, for instance, is a personalization platform capable of real-time analysis and personalized recommendations across various digital channels. The Test & Learn platform allows companies to model data-driven scenarios, predicting the impact of a campaign or event in advance. This not only optimizes marketing costs but also helps businesses better understand customer needs.”

Conference attendees will get an up-close look at Mastercard’s solutions through case studies and hands-on demos. The event will also feature international industry experts, including:

• Max Lambertson, Chief Economist at the Mastercard Economics Institute, who will present “Consumers, Economy, and Technology – Who’s Driving?” offering insights on how technology and consumer behavior shape global economic trends.
• Greg Van Der Gaast, former hacker, ex-FBI, and Defense Department operative, and security strategist, will present “A Better Path: Achieving Results Beyond Technology,” exploring how emerging technologies address global challenges.
• Lars Hemstad, Director of Analytics at CircleK Europe, will share in his talk, “Supporting Business Decision-Making with Experimentation,” how data-driven strategies and analytics tools aid businesses in making better decisions.

Further details and registration are available on the event’s official website.
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