Young consumers: Digital and physical go hand in hand

In July Mastercard published the results of its Gen Z (18-24 years old consumers) survey that covered the countries of Central and Eastern Europe. This reveals that young consumers are comfortable with digital technologies, but relationships and meeting others in person are also very important for them. 76 percent purchase something online minimum once a month – this is true for both Hungary and the region. It is noteworthy that 77 percent always check whether the product is available elsewhere in promotion. When buying in physical stores, Gen Z consumers prefer cashless payment. 80 percent pay with a bank card (in Hungary this proportion is 72 percent).

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