Unilever North America ramps up its plastic reduction efforts

Unilever North America is implementing a three-part plan to accelerate and expand the company’s plastic waste reduction commitments in the region. The scheme aims to provide better choices for plastic packaging, adds clear recycling instructions on pack and launches a shopper education program in partnership with Walmart.

Globally, Unilever has made ambitious, industry-leading plastic packaging goals and these will be accelerated in North America with three significant packaging initiatives.

First, by the end of 2019, 50 percent of the plastic used in Unilever North America packaging will come from post-consumer recycled (PCR) content. Second, the global company will also be adding How2Recycle labels on all packaging by 2021 in light of widespread confusion around complex recycling systems.

Third, Unilever and Walmart are working in partnership to create in-store and online consumer education moments around recycling, Packaging Insights writes.