Half cake, half ice cream – Bocco d’Oro Cake Ice Cream has arrived!

By: Trademagazin Date: 2025. 09. 22. 06:00

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

The meeting of nostalgia and novelty on the ice cream shelves: Bocco d’Oro’s latest innovation, the Cake Ice Cream, is half cake, half ice cream – creamy and biteable at the same time.

There are flavors that instantly transport us back to our grandparents’ kitchen – such as apricot jam, walnut filling, or airy, creamy curd. And there are experiences that combine the warmth of nostalgia with the thrill of discovery. Bocco d’Oro’s latest innovation, the Cake Ice Cream, offers exactly this meeting point: half cake, half ice cream – nostalgic and modern at once, familiar yet completely new.

The collection launches with three iconic flavors, each of which is both lickable and biteable. Chunky textures, nutty-jammy layers, and crunchy elements elevate ice cream enjoyment to a new level:

Walnut Gerbeaud – the classic apricot jam–walnut–chocolate cake in ice cream form, with cookie pieces and chocolate sauce.
Rákóczi Curd Cake – made with real curd, apricot jam, and airy texture, offering a novel yet familiar experience.
Green Gold of Őrség – creamy white chocolate ice cream with crunchy pumpkin seed–cookie texture and a twist of homemade raspberry sauce, inspired by Hungary’s Cake of the Year.

The aim is to reach a wide consumer base – from impulse shoppers to foodie trend-seekers to nostalgia lovers. This broad appeal is supported by the 475 ml packaging, offering a premium experience at an accessible price. Thanks to the 3,190 HUF recommended retail price and nationwide availability in SPAR and INTERSPAR, the product is easily accessible to anyone looking for a special dessert experience. The launch timing is also deliberate: early autumn, when classic summer-refreshing flavors give way to richer, more “cozy” desserts. This new category fits perfectly into the season. A broad consumer campaign supports the market launch: digital and social media activity, influencer appearances, and PR communication will all drive sales.

Packaging design also received special attention to ensure shelf success. The illustrated cake wraps around the tub, making the product instantly recognizable from the front, side, or top – even on cluttered shelves. Bright color codes evoke the key layers of each cake: dark chocolate for the Walnut Gerbeaud, apricot jam for the Rákóczi Curd Cake, and pumpkin seed for the Green Gold of Őrség. The classic typography conveys a premium yet accessible look, suggesting timelessness and affordability at once. These practical visual solutions deliberately support impulse purchasing, which is a key factor in the retail environment. The design is the work of SOLID agency, developed based on research and focus group testing.