Diageo Launches Responsible Drinking Campaign

Diageo, maker of Guinness, Johnnie Walker, and Baileys, has launched a new responsible drinking campaign – Know When to Stop – designed to make people stop and think about overindulgence during the festive period.

Through a series of digital animations, the campaign shows what happens when common holiday pleasures like eating sweet treats, binge watching TV and films, and over-decorating your home can become one too many.

Launched across Diageo’s social channels, ‘Know When to Stop’ is part of the company’s commitment to reaching one billion people with dedicated responsible drinking messaging by 2030 and educating people on the risks of the harmful use of alcohol as part of the company’s 10-year action plan, Society 2030: Spirit of Progress.

ESM