The 10 fastest-growing drinks brands on Instagram

It may not be easy to stand out in a crowded field, but the 10 fastest-growing drinks brands on social media have encountered a winning formula when it comes to engaging their followers and keeping them coming back for more.

there’s no getting away from the fact that it has become an increasingly key metric in recent times.

The Covid pandemic taught brands that being agile and active on social media can in turn trigger vastly improved DTC sales through e-commerce, while a thoughtfully created Instagram feed can tell your brand story just as effectively as a traditional out-of-home campaign.

Yes More, a creative marketing agency that specialises in drinks content, puts together an annual report on the state of play among drinks brands on social media.

Based on last year’s stats, here are the 10 fastest-growing drinks brands on Instagram:

1. Bacardi, @bacardi (226,890 total followers) 75% growth; 169,832 followers gained
   2. Captain Morgan, @captainmorgan_official (12,060 total followers) 63% growth; 7,382 followers gained
   3. Veuve Clicquot, @veuveclicquot (782,266 total followers) 62% growth; 482,928 followers gained
   4.The Famous Grouse, @thefamousgrous (7,423 total followers) 48% growth; 3,533 followers gained
   5. Sol, @sol_beer (10,747 total followers) 47% growth; 4,835 followers gained
   6. Guinness, @guinnessgb (30,621 total followers) 44% growth; 13,311 followers gained
   7. Birra Moretti, @birramoretti (11,482 total followers) 43% growth; 4,894 followers gained
   8. Calvet, @calvet_wines (6,559 total followers) 37% growth; 2,453 followers gained
   9. Peroni, @peroniastroazzuro (41,149 total followers) 36% growth; 14,698 followers gained
   10. Gordon’s, @gordonsginglobal (22,482 total followers) 35% growth; 7,852 followers gained

Bacardi came out on top with astonishing growth in 2022, while the fastest-growing still wine brand was Calvet, which enjoyed 37% follower growth over the year.

The Drinks Business