Is internet a tool or a source of fun for Hungarians?

Even the most active internet users get online to work or get stuff done, and few of them focus on the fun part of the internet.

The way consumers behave may undergo a transformation from information seeking to the actual buying activity to the widespread sharing of consumer experience. Digital connected consumers decide differently since both the information on manufacturers’ websites and the favourable prices found on price comparison pages as well as comments on social networking sites have an influence on them – these are some of the findings presented yesterday at the Digital Connected Consumer Conference organised by GfK Hungária. Senior managers of GfK Hungária and guest speakers sought answers at the conference to the question how the use of digital tools will transform consumers’ everyday lives, buying decisions and consumption in the future.

Basic consumption habits change when people actively start using the Internet. The way consumers behave may undergo a transformation from information seeking to the actual buying activity to the widespread sharing of consumer experience. Digital consumers decide differently whether they are buying consumer goods or using services. The information on manufacturers’ websites, the favourable prices found on price comparison pages, the comments on social networking sites and the experience of other, for them unknown, consumers have an influence on them.

“The companies that would like to be successful with the new type of consumer as well have to radically restructure their communication and marketing strategy. Digital connected consumers have a central role in the researches of the GfK Group from 2010 on. GfK Hungária also focuses on the digital connected consumer in 2011. This was the topic discussed thoroughly at our Digital Connected Consumer conference since we are planning to make our researches “digitally centred” as well,” said János Bacher, GfK Hungária’s Client Service Director.

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