Value sales up, volumes sales down

Last year 1 percent less insecticide and insect repellent products were sold in FMCG retail than in 2014, but value sales grew by 5 percent. The size of the annual market was HUF 4 billion and drugstores became more important in sales: their share increased from 33 to 36 percent. At the same time hypermarkets’ share fell from 31 to 29 percent. While 98 percent of insecticides and insect repellents sold in 2014 had been manufacturer brands, in 2015 this share reduced to 97 percent.