The self-control on food advertising aimed at children is effective

The latest report shows that the EU Pledge (voluntary commitments of the food companies regarding food advertising aimed at children) has reached significant progress in 2014 in Hungary.

The Hungarian version of the international initiative (that was launched in 2005) was signed by twelve market leader in the food industry. The signatories voluntarily undertook not to advertise their products to children under 12 years of age, and they do not advertise these products on TV, print media and online media to a public, of which at least 35 percent are under the age of 12. The recently published report shows that in 2014 the companies met their commitments at an extremely high, 98.4 percent, the number of advertisings on children channels decreased to its one-third during the 9 years of the initiative.