Experience and mobility met in the joint promotion by MOL and Mastercard

By: Trademagazin editor Date: 2024. 12. 03. 16:16

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On 1 December MOL and Mastercard concluded another joint prize game, focusing on the culinary offering of Fresh Corners and the MOL Move app.

The cooperation with Mastercard is of strategic importance for MOL.

Petra Nagy
retail consumer and digital marketing manager
MOL Magyarország

“Mastercard’s experience in digitalisation and its data-driven approach perfectly complements MOL’s focus on gastronomy and mobility, further strengthening our position in serving the on-the-road customer”,

explained Petra Nagy, retail consumer and digital marketing manager of MOL Magyarország.

Data so far clearly indicates the campaign’s success: in addition to increasing sales by MOL Fresh Corners, it also has the potential to contribute to long-term brand loyalty and active usage of the MOL Move app.

Innovation and mission

The MOL Move app played a key role in the campaign, allowing players to receive personalised offers, which increased interest in food and drinks in particular.

Péter Mondovics
marketing manager
Mastercard

With this promotion Mastercard also encouraged digital payments.

“For us a cooperation like this is an opportunity to showcase our digital innovations, but this promotion was also a bit of a cultural mission, drawing attention to MOL’s top quality coffee. This is why the main prize was a trip for two to Brazil”,

said Péter Mondovics, marketing manager of Mastercard.

Tímea Mege
client service director
Rewart

Rewart Creative & Digital Agency harmonised the visual and communication concepts of MOL Group’s marketing with the objectives of Mastercard and MOL Fresh Corner.