We think controversially about animal welfare
Most people respect animals, with 95% of women and 88% of men saying they feel the same way as humans. Although we are aware of the basic concepts of animal welfare, our statements contradict ourselves if e.g. it is a comparison of free-range cages, small farms and large farms – according to a survey by KOMETA, which was the first meat company to join the Animal Welfare Code. Most people would like to buy from a manufacturer that cares about animal welfare and animal welfare. Moreover, women are more affected by this when buying meat, while men ultimately make a decision based on price.
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