Magazine: Pet food’s market position improved furthe

In December 2012-May 2013 general food stores sold dog food in the value of HUF 14 billion. Value sales were up 10 percent from the base period and volume sales augmented by 6 percent.

Private label products continued their conquest as their market share grew from 56 percent to 60 percent in value, while in terms of volume it climbed from 65 percent to70 percent – reports the Nielsen Retail Index. 400m² and bigger stores realised 81 percent of sales. In the examined period cat food turnover amounted to HUF 8 billion. Value sales developed 7 percent and volume sales rose by 1 percent. Private label cat foods had a 43-percent market share in terms of value and their volume share was 59 percent – both ratios remained stable if compared with the base period. The 401-2,500m² channel realised 34 percent of value sales, hypermarkets’ share was 32 percent and 51-200m² stores were at 23 percent. Nielsen surveyed how receptive consumers are to new products and it turned out that in Hungary 68 percent didn’t try new pet food at all in the examined period – the highest ratio in the 29 European countries audited by Nielsen; the European average in this respect was 62 percent.