Uniform but unique
Dina Meindl, managing director of membership services at Shop Association introduced the revamped central website, the Shop! Central platform and the Let’s Talk Shop! video roundtable discussion series.
Building on the power of social media in B2B communication, they offer new services and ways of connecting to local branches. Then goal is to work together for uniform, but at the same time more and more unique local organisations.
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This article is available for reading in Trade magazin 2023/4.
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