There are more and more people who are (d)responsibly spending their summer full of experiences

By: Trademagazin Date: 2023. 09. 06. 11:21

This summer, the Hungarian Liquor Industry Association and Product Council promoted the importance of conscious alcohol consumption with the power of music and an online educational card game. Responsible (D)pour created with the support of spiritsEUROPE! Make the most of your summer! campaign proved that spending time with loved ones on warm summer evenings, seasoned with a good game and paired with less alcohol, guarantees unforgettable experiences. Messages about responsible alcohol consumption reached more than 900,000 users during this year’s three-month campaign.

“This year we have a very successful campaign behind us, with which we reached a total of more than 160,000 people from young adults to older generations on Spotify alone. Hundreds of people took part in our online educational card game and in the challenges running on social media, we reached nearly 260,000 users on the Italmérêt social media platforms, and our messages reached about 500,000 people through the media. I am very happy that we were able to reach tens of thousands of people this year with our content and with the cooperation of influencer Odett Kármán. At the same time, I am confident that we have succeeded in proving that excessive alcohol consumption is not necessary for a good mood and memorable experiences. The card game will continue to be available on the italmertek.hu website, thus helping smart (d)pourings”

– summarized the results of the campaign András Nagy, director of the Hungarian Spirit Industry Association and Product Council.