Almost half of UK consumers willing to try free-from

Almost half of the UK (47%) are willing to try more free-from products this year as health and well-being top shoppers’ priorities, new research from Product of the Year has revealed.

To gain a deeper understanding of shopping habits, Kantar also revealed that of 10,000 British consumers 62% cited a reputable brand to be a determining factor in purchasing an item compared to 34% that cited product innovation.

On top of this environmental concerns have been mirrored in shopping practises with 30% consumers claiming that ethical sourcing, eco-friendly packaging and whether brands support good causes as “important”.

Supporting this, 38% of UK consumers say they would try more eco products in 2022.

Grocery Gazette