The role of video marketing in sales is growing
We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon 14-15 percent of the total retail cake could belong to the online channel.
However, it also means that there has never been such a battle for the attention of consumers, and a good web store and some ads are far from enough to attract returning customers. Creativity, an experience-based shopping journey and interactivity are paramount – and audiovisual content now plays a key role in this. How can we conquer the youngest consumers, what are the latest trends in the video marketing market and how can we become content producers ourselves? Hungarian RECnGO, which develops innovative video streaming solutions, has compiled a recipe for success.
On average, people spend 100 minutes a day watching videos online, and more than half of consumers, even in stores, do so to find out about selected products before making a purchase. Merchants who also use audiovisual content in their marketing activities report a significant increase in their website traffic (86%) and a direct correlation between sales figures and regular video sharing (78%).
Related news
Groupe SEB has appointed a Hungarian marketing director in Central Europe
The Central European headquarters of Groupe SEB has appointed its…
Read more >TOP 50 marketing and TOP 50 PR managers: women at the forefront
This year, female top managers were at the top of…
Read more >Talent search in marketing: This is how Signature 40 is made
In the world of Hungary-based marketing, few things can generate…
Read more >Related news
Black Friday: GVH warns of the importance of conscious shopping before the sale season
Although the official Black Friday will only take place on…
Read more >MOHU spoke up about the DRS limit
As of October 26, the MOHU reduced the amount available…
Read more >NGM: 1.5 million guests rested in our country in September, the performance of tourism continued to increase
Based on the data of the Central Statistical Office (KSH)…
Read more >